Toys

I know, I know... commercialism, first-world opulence, more-plastic-for-the-landfill, etc... but I just LOVE this commercial Target has been running for "Avengers" merch:



What I like about this is that it really does nail - intentionally or not - exactly why the project works so well: The beats and energy of the kids "playing Avengers" is nearly indistinguishable from the actual Avengers in movie, which understands (especially in regards to it's best-ever version of The Hulk) like almost no other superhero movie before it that the foundational versions of these characters tended to act like the energetic children their stories were aimed at (seriously, pretty-much every "WTF?" thing about weird old comics is answerable with "because that's what a seven year-old would think/do.")