How Did This One Sneak By?

I've heard people joking about "Soldiers of Fortune," but this is the first time I've actually seen the trailer. My response: This is either going to be brilliant or brilliantly-horrible.

The premise, at least, is pretty killer: A rebel insurgency in a third-world dictatorship is looking to fun their revolution by partnering with a slimy "extreme vacation" outfit whose business is leading bored billionaires on safari-esque live-fire paramilitary "missions" in such hotspots. "Something goes wrong," and suddenly the group of weekend warriors (and their ex-military handlers) are stuck in a real war. The potential for satire is awesome, yes... but nowhere near as awesome as JAMES FUCKING CROMWELL WITH A MACHINE GUN!